Havas Creative India has been selected as the creative agency of record (AOR) for Eastman Auto & Power following a competitive multi-agency pitch. This collaboration aims to enhance Eastman’s brand presence and visibility within the Indian market, with Havas positioned as a strategic partner driving the company’s growth and influence.
As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office. The agency will focus on creating impactful narratives that underscore Eastman’s dedication to sustainability, its leadership in technology, and its contributions to last-mile e-mobility solutions, including innovative e-rickshaw batteries.
In addition to creative responsibilities, Havas Media India will handle Eastman’s media strategy. The team plans to deploy a data-driven approach to amplify brand engagement and reach across critical markets. By harnessing data insights, the agency will optimize media planning and execution to deliver measurable outcomes and strengthen the brand’s market footprint.
Sudham Ravinutala, Chief Marketing Officer at Eastman Auto & Power, expressed confidence in the partnership, stating, “Havas stood out with their bold and value-oriented approach, connecting deeply with our brand’s vision. Their ability to think beyond conventional strategies aligns perfectly with our goals. With Havas, we have found a partner capable of translating our journey into impactful stories that resonate with our audience.”
Kundan Joshee, Managing Director of Havas Creative India, shared his enthusiasm: “The last-mile e-mobility and solar rooftop solutions sectors are brimming with potential. We are excited to collaborate with Eastman to craft platform-agnostic, relevant stories that drive engagement and impact. Together, we aim to build a forward-thinking future that accelerates both brand growth and business objectives.”
This partnership marks a significant step for Eastman Auto & Power in its mission to lead the evolving e-mobility and renewable energy sectors in India.
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