Peter England, a leading menswear brand from Aditya Birla Fashion and Retail, has unveiled an exciting new campaign titled “The Bollywood Wedding,” featuring celebrated filmmaker Karan Johar. With the wedding season in full swing, this campaign seamlessly combines traditional charm with contemporary elegance, encouraging grooms and wedding attendees to embrace their moment in the spotlight.
In the campaign film, Karan Johar humorously brainstorms names for the collection, suggesting Bollywood-inspired titles like “Dulha Sajake Rakhna” and “Baarat Ho Toh Aisi.” His playful approach reflects the opulence, drama, and glamour typical of Indian cinema weddings. When the final name, “The Bollywood Wedding,” is revealed, Johar enthusiastically declares it a potential blockbuster, underscoring his faith in the collection’s appeal to fashion-conscious audiences. The range focuses on festive and wedding attire, showcasing classic two- and three-piece suits, luxurious velvet bomber jackets, and impeccably tailored shirts, perfect for any celebratory occasion.
Anil S Kumar, COO of Peter England, shared insights into the campaign’s vision: “This collaboration with Karan Johar captures the essence of confidence and style for grooms and groomsmen. The collection merges international trends with premium fabrics and Bollywood-inspired aesthetics, solidifying Peter England as a destination for unforgettable wedding fashion.”
The campaign, now live across India, is available in over 150 stores and is being promoted via traditional and digital media. On-ground activations and creative content collaborations are also planned, ensuring a captivating and immersive experience for customers.
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