From College Friends To 350+ Brands: How Sqroot Built A Performance Marketing Business

Founded in 2019 by Vishal Arolkar and Shivangi Parekh, Mumbai-based Sqroot has grown into a performance marketing agency serving D2C brands across India. The company works across Meta and Google Ads, creative strategy and conversion rate optimisation, while tracking business metrics such as customer acquisition costs, repeat purchases and customer lifetime value rather than relying solely on return on ad spend.

According to the company’s latest profile in StartupPedia, Sqroot has served over 350 brands, currently works with 75 active clients and reports more than 95% client retention over a 12-month rolling period. The agency has expanded without raising venture capital, relying on client relationships, referrals and reinvestment to grow its operations.

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