5paisa Launches AI-Powered Mutual Fund Platform with Zero-Commission Direct Plans

What if investors could research mutual funds simply by asking questions in everyday language? 5paisa Capital, led by Managing Director and CEO Gaurav Seth, has launched an upgraded mutual fund investing platform featuring “Pucho 5paisa AI Se,” an in-house AI assistant designed to answer questions about mutual funds, categories, returns, risk and taxation. The platform brings fund research, comparison, investment and portfolio tracking together in one place.

The new offering also includes zero-commission Direct Mutual Fund Plans, free research tools such as the 5paisa MF Score and Checklist Score, and nine expert-curated model portfolios designed around different risk appetites and investment horizons. The AI assistant draws on 5paisa's own research framework to provide data-backed responses, making mutual fund information easier to understand. The platform is now available through the 5paisa app and website.

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