PV Sindhu, India’s celebrated badminton champion and a two-time Olympic medalist, has partnered with the wellness brand Hoop as both an investor and brand ambassador.
Founded in October 2023 by former McKinsey consultants Twinkle Uppal and Saharsh Agarwal, Hoop aims to modernize wellness practices and integrate fitness into India’s lifestyle. The brand addresses contemporary wellness needs such as muscle recovery post-workout, injury prevention during sports, and relief from sedentary lifestyle-related issues like back and neck pain.
Known for her outstanding achievements in badminton, Sindhu emphasized the importance of physical wellness in her athletic journey that she tried Hoop products for months and was incredibly impressed with their effectiveness.
PV Sindhu’s association with Hoop is seen as a strategic move to amplify the brand’s message of wellness and fitness. Saharsh Agarwal, co-founder of Hoop, expressed confidence in Sindhu’s role, stating, “PV Sindhu perfectly embodies the spirit of a champion and is a credible voice in fitness. With her remarkable achievements and upcoming participation in the Olympics 2024, Sindhu’s endorsement reaffirms Hoop’s commitment to enhancing wellness practices.”
Since its launch, Hoop has garnered a strong market presence, reaching customers in over 1,000 cities across India, including remote regions like Lakshadweep, Kargil, Changlang, and Kanyakumari. The brand’s growth trajectory is supported by its inclusion in Peak XV’s Spark Program (formerly Sequoia India), and backing from prominent angel investors in India’s startup ecosystem.
The partnership with PV Sindhu signifies Hoop’s dedication to promoting accessible and effective wellness solutions tailored to meet the diverse needs of today’s active lifestyles.