Nat Habit Raises ₹142 Crore In Series C Funding To Scale Manufacturing And Retail Reach
Gurugram-based Ayurvedic personal care brand Nat Habit has raised ₹142 crore in a Series C funding round led by Trident Growth Partners. Existing investors Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures participated, alongside new investors Physis Capital and Hero Family Office. Founded in 2019 by Swagatika Das and Gaurav Agarwal, the company offers haircare, skincare, bodycare and babycare products built around its Fresh Ayurveda positioning.
The company plans to use the fresh capital to expand its product portfolio, strengthen manufacturing capabilities and scale distribution across quick commerce and offline retail. It also plans to increase monthly production capacity from 1 million to 5 million units over the next two years and expand its retail footprint beyond metropolitan markets. Nat Habit is targeting 60–70% revenue growth in FY27 as it enters its next phase of expansion.
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