So/Facet Raises ₹10 Crore Seed Funding Led By Sauce To Build Lab-Grown Diamond Jewellery Brand
Lab-grown diamond jewellery startup So/Facet has raised ₹10 crore in a seed funding round led by Sauce, with participation from Mokobara co-founders Sangeet Agrawal and Navin Parwal, the Chona family office, Kedar Lele and Moonshot co-founder Devaiah Bopanna. Founded in 2026 by former Unilever executives Aarushi Agrawal Naulakha and Abhishek Naulakha, the brand designs jewellery featuring IGI-certified lab-grown diamonds.
The fresh capital will support brand building, product design, technology, hiring and an omnichannel rollout. So/Facet plans to launch online in November 2026, followed by premium retail stores. Its collections include contemporary designs featuring sculptural forms, colourful enamel charms and distinctive diamond cuts.
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