Felicity Games, a developer and publisher of casual games, has secured $700K in its pre-seed funding round. The investment came from DeVC, Visceral Capital, and prominent angel investors such as Kunal Shah of CRED, former Nazara CEO Manish Agarwal, Sriharsha Majety, Nandan Reddy of Swiggy, and Sameer Pittalwala, Head of Gaming at Google Cloud (APAC), among others.
The funds will be allocated to testing an additional 10 games by March 2025. The company aims to increase its revenue tenfold by the end of this year.
Established in 2023 by ex-Swiggy executive Anurag Choudhary, Felicity recently released two games, ‘Seek & Find’ and ‘Nova Solitaire,’ which have already achieved positive unit economics in the US and other Western markets, with over 100,000 downloads within three months.
Based in Bengaluru, Felicity uses its proprietary framework “Pokhran” to rapidly prototype and test casual games for commercial viability, scaling only the successful ones. In just one year, Felicity has launched more than 10 game titles, attracting over a million monthly users across 14 geographies.
