Helium, an AI platform, has successfully raised Rs 4.52 crore ($550k) in a pre-seed funding round led by Merak Ventures, with participation from angel investor Alok Mittal. According to a recent press release, the funds will primarily support Helium in expanding its team and advancing its product offerings.
Founded by Shray Arora, Sidharth Sahni, and Deepak Kapoor, Helium specializes in collaborating with prominent brands in the fashion and consumer tech sectors. Their focus is on creating intelligent collection and product landing pages.
Utilizing AI technology, Helium tags each product and UI element and comprehends their context through anonymized behavioral interactions of site visitors. This approach enables Helium to personalize content, copy, and product combinations for each visitor, akin to Spotify’s personalized music recommendations. The outcome is heightened brand engagement and increased conversion rates.
Looking ahead, Helium aims to forge partnerships with leading e-commerce brands globally, with a strategic emphasis on the North American market.
