Indian food brand Wow!

Indian food brand Wow! Momo is preparing to take its restaurant business overseas, with plans to enter Sri Lanka by the end of 2026 through a master franchise partnership with Softlogic Corporation. The company plans to open its first three outlets in Colombo, marking its first international expansion for its quick-service restaurant business.

Wow! Momo aims to expand its Sri Lankan network to 20 outlets within the first two years, while also evaluating the UAE for future expansion. The move marks a new chapter for the Indian food brand as it looks to bring its popular offerings to international consumers.