Astrology SaaS platform Melooha has acquired Bengaluru-based language translation and astrological guidance startup Munitalks in a transaction combining cash and stock. While specific financial details were not disclosed, sources close to the deal estimate it at approximately INR 70 Lakh.
The acquisition aims to capitalize on Munitalks’ expertise in multilingual support and astrology consultation services to enhance Melooha’s astrological offerings. Melooha also plans to integrate Munitalks’ AI technology stack to facilitate translations across various Indian languages, thereby expanding its user base.
Founded in 2022 by Vikram Labhe and Bahlchandra Patil, Melooha specializes in personalized astrological guidance based on precise birth details, operating in over 110 countries. Vikram Labhe emphasized, that this acquisition underscores their commitment to advancing astrological guidance through cutting-edge technology. By integrating Munitalks, they aim to enhance the accuracy and personalization of user insights, thereby improving overall user experience.
Melooha has secured INR 5.3 Cr in angel funding led by US-based Streak Ventures LLC and several angel investors. Meanwhile, Munitalks, founded by Sumit Rathore earlier this year, focuses on simplifying complex astrological queries and offers services in over 80 languages.
This acquisition occurs amid increasing investor interest in India’s astrology sector. Recently, Astrotalk raised INR 110 Cr and InstaAstro secured INR 18.5 Cr in funding rounds, reflecting the sector’s growth potential from INR 30K Cr to an estimated INR 50K Cr by 2025.
