Bubble Me: How Akshina Jindal Built an ₹18 Crore Magnesium-Led Wellness Brand
What started as a focused idea around magnesium has grown into a wellness brand with an ₹18 crore annual recurring revenue (ARR) run rate. Founded by Akshina Jindal, Bubble Me is building a magnesium-led product ecosystem designed around everyday needs such as sleep, stress management and recovery. From bath salts and lotions to roll-ons, daily tablets and balms, the brand is making magnesium-based wellness products accessible through its website, marketplaces and quick-commerce platforms.
According to the founder, Bubble Me has reached over 250,000 consumers, grown its ARR run rate from ₹6 crore to ₹18 crore and maintained approximately 7% positive EBITDA. One of its breakout products, the magnesium migraine balm, reportedly crossed 150,000 units in sales within nine months. After appearing on Shark Tank India Season 5, the company is now focused on expanding its product range, strengthening distribution and building greater awareness around magnesium wellness.
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