PhonePe has partnered with Jar, a leading micro-savings platform, to introduce a new feature called ‘Daily Savings’ within its app. This feature enables users to invest in 24K digital gold through small, daily contributions, starting from ₹10 and reaching up to ₹5,000 per day. The collaboration is designed to promote consistent saving habits by allowing users to make incremental investments in digital gold.
Jar’s Gold Tech solution powers this feature, making digital gold investments easier and more accessible. While this technology was initially limited to Jar’s user base, the partnership has now extended these benefits to PhonePe customers. Through the PhonePe app, users can now seamlessly contribute towards their digital gold savings and make use of automated daily transfers.
The initiative responds to a growing interest in secure and simple digital gold investment options. The gold accumulated is digitally stored and backed by physical reserves in secure vaults. Users can pause or cancel their daily contributions at any time and even convert their digital savings into jewelry using Jar’s Nek brand.
Niharika Saigal, Head of In-App Categories at PhonePe, emphasized the value of this feature, stating that small, regular investments can help individuals steadily move closer to their financial goals.