PhonePe has rebranded Indus Appstore as PhonePe Appstore, marking a new chapter for India’s homegrown app marketplace.

PhonePe has rebranded Indus Appstore as PhonePe Appstore, marking a new chapter for India’s homegrown app marketplace. The platform already reaches more than 200 million devices, giving it a significant base as it expands beyond app discovery.

The revamped marketplace brings apps and games together with digital offerings such as gift cards and top-ups, while a new webstore lets users explore digital goods through their browsers. The move also creates new opportunities for developers to reach users and monetise their products in India’s growing digital economy.