After building BabyChakra, entrepreneur Naiyya Saggi is taking on a new challenge with EDT, a consumer brand reimagining everyday appliances through thoughtful design and technology.

After building BabyChakra, entrepreneur Naiyya Saggi is taking on a new challenge with EDT, a consumer brand reimagining everyday appliances through thoughtful design and technology.

EDT is building a range of products across home, kitchen and beauty-tech, including a glass air fryer, a temperature-controlled kettle and a hair dryer designed with Indian hair and climate conditions in mind. The company aims to make everyday products more intuitive, functional and suited to modern Indian consumers.

With its focus on design-led innovation, EDT reflects a growing shift among Indian startups towards creating differentiated consumer products for everyday use.