Xflow Launches SaaS Payment Platform to Help Indian Businesses Manage Global Software Subscriptions

Bengaluru-based cross-border payments company Xflow has launched a SaaS Subscription Management platform that helps Indian businesses pay for and track software subscriptions from global providers such as AWS, OpenAI, Figma and Slack. The platform addresses recurring payment failures on international cards and the challenge of managing subscriptions spread across multiple employees, cards and renewal dates. Founded in 2021 by Anand Balaji, Ashwin Bhatnagar and Abhijit Chandrasekaran, Xflow builds payment infrastructure for businesses handling international transactions.

Through the new offering, businesses can fund their Xflow accounts using USD SWIFT transfers or INR NEFT/RTGS transfers and use a USD virtual card for software subscription payments. The platform provides finance teams with a consolidated dashboard to monitor expenses across vendors and departments. According to co-founder and CEO Ashwin Bhatnagar, Xflow is already processing millions in transaction volume since the product's launch.

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