Gramiyaa Turns Quick Commerce Into Its Biggest Revenue Channel

Quick commerce now contributes 35% of Gramiyaa’s business, making it the largest revenue channel for the premium cold-pressed oil brand. The company generates around ₹5 crore in monthly recurring revenue despite initially struggling with high platform commissions, advertising costs and thin margins.

Founded by Mohamed Yaseen, Naveenrajamaran RL and Sibi Manivannan, Gramiyaa adopted a supermarket-style strategy to scale. By focusing on fewer SKUs, city-level demand, product availability, sales velocity and pricing discipline, the brand turned quick commerce from a costly experiment into a major growth engine.

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