Three Friends Turn ₹40,000 Into Sockscarving, A Design-Led Socks Brand For Gen Z

Sockscarving started with ₹40,000 and three friends who tried dropshipping first, then picked one product to focus on: socks. Founded in Ahmedabad by Viren Zalavadiya, Yaxit Mandaviya and Yashkumar Sukhadiya, the brand makes design-led socks for Gen Z and young consumers.

It reports more than 120,000 Instagram followers, over 400 designs and a team of 35+. Its stated goal is for people across India to own at least one pair of its socks.

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