nailinit Brings Khushi Kapoor On Board as Co-Founder to Build Its Nail-Care Brand

Indian nail-care brand nailinit has brought actress Khushi Kapoor on board as Co-Founder and Chief Creative Officer, alongside founders Shubham Singhal and Tanishq Ambegaokar. The brand focuses on press-on nails and complementary nail-care products, including cuticle oil. Khushi will play an active role in developing products, choosing materials and vendors, shaping new designs and leading the brand's creative direction. Her involvement also extends to understanding manufacturing, sourcing and other aspects of building the business.

The brand introduced its association with Khushi through an intimate launch event in Alibaug, following an Instagram invitation that reportedly received around 25,000 applications. Rather than limiting her involvement to a celebrity association, Khushi has participated in product development and business decisions. The venture marks her move into entrepreneurship and adds a celebrity co-founder to India's growing beauty and personal-care startup ecosystem.

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