FirstClub Hits 3.5 Million Orders, Opens a New Chapter in Beauty & Personal Care

Bengaluru-based commerce startup FirstClub has crossed 3.5 million cumulative orders as it expands into the beauty and personal care segment. Founded by former Flipkart executive Ayyappan R, the platform is launching the new category with more than 80 brands and 700 products across skincare, haircare, body care and personal care, with prices ranging from ₹300 to ₹3,500. The expansion takes FirstClub beyond its grocery-led business into a wider range of quality-focused consumer products.

The company is bringing an ingredient-first approach to the category, excluding more than 100 ingredients from its beauty and personal care assortment. Its product listings provide ingredient explanations, details about skin concerns and suitable skin types, alongside customer feedback. The category is currently available in Bengaluru and Hyderabad, with FirstClub aiming to attract consumers who prioritise product quality, ingredient transparency and informed purchasing decisions.

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