KL Rahul Joins PlayBlue as Investor as Sports Retail Startup Prepares 20,000-Sq-Ft Flagship Store
Indian cricketer KL Rahul has joined Bengaluru-based sports retail startup PlayBlue as an investor and brand ambassador, bringing star power to a new venture aiming to transform how Indians shop for sports products. Founded in 2025 by Satyam Trivedi and Jayam Vora, PlayBlue is building an omnichannel sports retail platform that brings together more than 75 sports and lifestyle brands across apparel, footwear, equipment, accessories, recovery products and sports nutrition.
The startup is preparing to launch its 20,000 sq. ft. flagship store in Bengaluru on November 14, alongside its mobile app. Going beyond conventional retail, the store will offer gait analysis, footwear testing, cricket bat sensors, racquet services and rooftop sports facilities, including pickleball, futsal and cricket nets. With plans to expand to over 100 stores across 25 Indian cities in the next five years, PlayBlue aims to make quality sports products and expert guidance more accessible. Could experiential sports retail help inspire more Indians to take up sports?
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