Affle 3i Makes $420 Million Move to Acquire Perion Network

Indian technology company Affle 3i is making a $420 million move to strengthen its global advertising business through the proposed acquisition of Israel-based Perion Network. Under a definitive agreement, Affle has agreed to acquire 100% of Perion's outstanding shares in an all-cash transaction at $11.70 per share. The deal is expected to expand Affle's international presence, particularly across North America, while broadening its capabilities in digital advertising.

The combination will bring together Affle's AI-powered mobile marketing and consumer conversion technologies with Perion's expertise in retail media, connected TV (CTV), digital out-of-home (DOOH) and other digital advertising channels. Perion is expected to continue operating under its existing brand as a wholly owned subsidiary after the acquisition. The transaction is expected to close in early 2027, subject to regulatory, shareholder and other customary approvals.

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