What If Your Social Media Feed Asked You to Play Instead of Just Scroll?

What If Your Social Media Feed Asked You to Play Instead of Just Scroll?
Indian consumer-tech startup dubdub has raised $1.3 million in seed funding, with 3one4 Capital, Antler and Stellaris Venture Partners leading the round. Launched in March 2026, the app offers swipe-based trivia, puzzles and mini-games across more than 20 categories, including cricket, Bollywood, pop culture and general knowledge.
With over 20,000 downloads, dubdub plans to use the funding to expand its product and engineering teams, introduce new interactive formats, and make its content feed more personalised using AI.
Its idea is simple: turn everyday screen time into something users actively participate in, rather than just consume.
What would keep you coming back to an app: challenging quizzes, competing with friends, or personalized content?






