Indian sports and fitness brand Boldfit has raised ₹400 crore in a Series B funding round led by Bharat Value Fund, with existing investor Bessemer Venture Partners also participating.

Indian sports and fitness brand Boldfit has raised ₹400 crore in a Series B funding round led by Bharat Value Fund, with existing investor Bessemer Venture Partners also participating. Founded in 2018 by Pallav Bihani, the Bengaluru-based company offers sportswear, athletic footwear, fitness accessories and sports equipment.

The company plans to use the fresh capital to expand its retail presence across India, strengthen manufacturing, invest in product innovation and explore strategic acquisitions. With cricketer KL Rahul among its investors, Boldfit is aiming to build a bigger presence in India's growing sports and fitness market.